Active Mentor®

About Active Mentor®

More Than Just Talk®

Active Mentor Ltd - 27

At Active Mentor®, we believe good businesses aren’t talked into existence… They’re built — with structure, discipline, and action.

We’re not advisors.
We’re not coaches.
☑️ We’re partners in the delivery of your business.

More Than Just Talk® isn’t a slogan.
It’s the way we work.

We offer the right way.

Why Founders Choose Active Mentor®

The real value in your startup is your equity — or it will be, if you build it properly.
Our role is to help you get there:

☑️ Filling the skill gaps where they matter most.

☑️ Providing the strategy, thinking, and operational support to avoid the expensive mistakes that kill value early.
☑️ Moving from idea to proof — with traction, clarity, and investor credibility.

We don’t offer an easier way.
We offer the right way.

Fees, Equity, and Fit

How We Work:

We don’t believe in taking equity too early, before there’s anything to back it up.

We also don’t believe in overspending at the idea stage just to look busy.

Our approach is simple:
☑️ Fees are based on what it takes to launch properly — focused, lean, and tied to outcomes. 

☑️ If the idea has scale but budget is limited, we may consider equity involvement — but only where we believe in the business and the founder fit.

☑️ When funding is available, founders often choose to retain control and save equity by covering launch costs — knowing that early-stage dilution can be the most expensive mistake they’ll ever make.

Your equity may feel theoretical at the start — but it becomes very real if you give it away before you’ve proven the business.

Not every idea needs the level of support we offer

The Right Fit Matters

We’re selective about the projects we take on — not because we’re exclusive, but because fit matters.

Not every idea needs the level of support we offer.
Not every founder is ready to do the work the right way.

If we’re not the right partner for your stage or structure, we’ll tell you early — and where we can, we’ll point you toward other routes that might suit your next step.

We won’t waste your time, and we won’t let you waste your equity.

Where businesses get built.

More Than Just Talk®...

Every founder’s situation is different.

We’ve put together answers to some of the most common questions we get — from how our fee and equity models work, to what kind of ideas we look for.

Want to Know More About How We Work?