Launch with Active Mentor®
From Plan to Proof
Every business needs a plan.
But a plan won’t launch your business. Action will… Action does.
The Launch Phase at Active Mentor® is where your shaped and validated idea moves into real-world delivery — where strategy meets execution and assumptions meet the market.
We don’t just help you plan the launch.
We help you make it happen — hands-on, alongside you.
Launch Means Focused Action — Not Activity
The Goal Of The Launch Phase Is Clear
☑️ Get your product or service into the market.
☑️ Engage your first customers.
☑️ Test your offer, pricing, and messaging.
☑️ Generate early proof points — traction, feedback, and momentum.
☑️ Build the right infrastructure to support real delivery.
We focus on what needs to happen first — not what looks good in theory.
❌ No perfect product before launch.
❌ No overcomplicated features.
❌ No wasted budget on things that don’t move the business forward.
More than Just Talk®
How The Launch Phase Works
Every business is different — so your Launch Phase is tailored to fit your opportunity. But the focus remains the same:
☑️ Define the minimum delivery required to prove the model.
☑️ Prioritise actions that create proof, not just polish.
☑️ Build your marketing and engagement strategy based on customer behaviour, not guesswork.
☑️ Set up your operational and digital presence at the level required for commercial readiness.
Most Launch Phases complete within 4–6 weeks — though the timeline always matches the needs of the project.
Smart Investment
At The Stage Where Value Matters Most
Founders often waste time and money launching the wrong way — either spending too much too soon, or building before validating.
At Active Mentor®, we align our Launch Phase fees as a fraction of the value we help create.
Average early-stage equity valuation: £500,000.
The cost of the Launch Phase is positioned against this — designed as smart investment, not unnecessary spend.
Fee structures include:
☑️ Fixed fee.
☑️ Equity share.
☑️ Or a blended approach that matches your funding stage and cashflow.
Why Active Mentor®?
The Launch Phase Gives You
- Focused delivery — not just theory.
- Early traction and first proof points.
- Clear commercial validation.
- Operational readiness for the next phase of scale.
- Investor credibility built on evidence, not hope.
Proof, not promises. Traction, not talk.
Active Mentor® — Where equity value is built.