Active Mentor® Ltd developed the Trinity Model®, a practical tool that not only optimises a business’s core functions—Value Proposition (sales model), Business Model, and Marketing Model—but also bridges the gap between Idealism and Action through Innovation Design.

• Sales Model: We combine fact-based analysis with long-term strategies to define your product or service’s unique value, aligning idealistic visions with market realities.
• Business Model: We guide you in building an efficient, scalable operational structure while managing risks, ensuring that visionary ideas translate into smooth operations and actionable steps.
• Marketing Model: We help you connect with your audience cost-effectively, using intuitive insights and creative strategies to elevate your brand, fostering innovation in design and execution.

Developed as an alternative to the dry business plan approach, the Trinity Model® visualises, in real-time, how a business idea will work, assesses its commercial feasibility, and identifies the tasks and resources required to launch and scale successfully.