Unlocking Customer Success: Propel Your Startup with Tailored Proposition Design
In the competitive landscape, proposition design is often a service reserved for large, established businesses seeking to outpace rivals. However, Active Mentor® breaks the mould, extending this critical service to startups, presenting them with a transformative chance to carve out a competitive advantage.
Our approach hinges on the powerful Value Proposition Canvas, a tool that enables us to craft irresistible offers tailored to your customers’ needs. By delving into their decision-making processes, we identify market gaps, ensuring your offerings resonate profoundly.
know what customers want and love
Clayton Christensen’s wisdom underscores our methodology – true success lies in comprehending the jobs customers are striving to accomplish. Proposition design acts as the inaugural step towards a robust value proposition, exploring two pivotal areas:
- Customer Types of Jobs: Unveiling Practical, Social, and Emotional Needs
- Functional jobs: Addressing practical and straightforward requirements.
- Social jobs: Tapping into a sense of duty, aspiration, fear, or optimism, reflecting how customers wish to be perceived and valued in different roles.
- Emotional jobs: Navigating preferences, likes, dislikes, insecurities, and indulgences that shape customers’ choices.
At every juncture of your business lifecycle, a relentless focus on your value proposition ensures alignment with the right audience, presenting a blueprint for sustainable growth opportunities.
Active Mentor® is here to guide your startup’s journey, turning proposition design into a catalyst for unlocking customer-centric success.
Business Model Fit: Crafting Scalable and Profitable Success.
This is achieved by harmonising your business’s resources, activities, and partnerships to forge a scalable and profitable model, enticing potential investments.
Three Startup Services In One
Value Proposition
Unlocking Customer Success: Propel Your Startup with Tailored Proposition Design
Business Model
Navigating Your Business Challenges: Empowering Entrepreneurs Through Business Model Transformation
Free Trinity Model© Assessment
Active Mentor® Ltd has developed the Trinity Model©, an effective tool that offers a comprehensive view of a business’s three primary functions: Sales Model, Business Model, and Marketing Model.
This tool visualises, in real-time, how a business idea can work, what tasks and resources are required to build and launch the new business and, if it is commercially feasible.
The resulting analysis can be used to provide new entrepreneurs with a project plan on how to build their business ideas more quickly and with greater chances of success.
Get Your Free Trinity Model Assessment Today.
